Welcome to Merrimack Analysis Group

Merrimack Analysis Group (MAG) offers two primary services:


    We work with individual clients to assess the ways their online identities portray themselves to the outside world, and then offer strategies to optimize that portrayal.

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    We work with institutional clients, to include corporations, schools, libraries, senior citizens’ organizations, and parent groups, to brief them on the latest trends in the world of online identity and online security.

SCRAPE Technologies

We are currently developing the SCRAPE software application, a cloud-based, collaborative utility that combines automated data retrieval with subjective analysis to enable individuals to see their complete *online self.*

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    We are also writing a book, titled Great Caesar’s Ghost: Separating Fact from Fiction in a Virtual World, which will be published in 2014.


    MAG is proud to announce that we were winners in the Summer 2013 Accelerator run by the Merrimack Valley Sandbox. Feel free to contact us at any time.

MAG Journal

  • Friday Mail Call, Ed. III: If a Tweet Falls in the Forest…

    “I read an article that said most Tweets are never actually read by anyone. If that’s the case, what’s the point of using Twitter? Isn’t it kind of like speaking to an empty room?” — Rick J., Utica, NY Well, you’re probably right about the fate of most Tweets.  The median Twitter account only has […]

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  • Can Social Media Tip Customers…Right Off the Edge?

    Here’s one lesson that Todd and I have seen reinforced throughout the past year: All businesses should have some kind of social media policy for employees, particularly regarding the way employees talk about customers /clients. The intersection of service tips and social media has made it into several prominent news stories this year. Two particularly […]

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Recent Tweets


  • Testimonials
    "The collaborative intelligence analysis and reporting efforts, spearheaded by Greg and Todd, effectively altered insurgent tactics in Kabul City, derailing potential attacks against US Forces and lessening the impact of the attacks that did occur. Their effort essentially mitigated the overall threat posed to US and Afghan Forces, as well as the local civilian population."

  • Testimonials
    "I am so excited that Merrimack Analysis Group has chosen our community to share their expertise, knowledge and passion to make a difference in the lives of our youth, families, as well as working with businesses to help them achieve their goals and successes. Please check out their website and see what all of the excitement is! I love working with Merrimack Analysis Group and will be sharing their mission with the communities that we service."